CONCEPT
The Gathering came to us in 2023 to refresh its event presence and build a stronger year-round brand. The ambition was clear: reach more people, drive ticket sales, and give the audience reasons to stay connected between festivals. Our role covered media strategy, content production, and support for new partnerships and the inaugural Brand Hall of Fame inductees.
CAPABILITIES
align
STRATEGIZE
CREATE
EXCECUTION
Our work extended from what people saw to how they became part of the event. We worked directly with CMOs, agency leaders, and creators, building relationships and helping them find the right way to attend. Group offers, ticket packages, and VIP experiences gave individuals and teams more options, while coordination with marketing, guest experience, and programming kept the sales effort connected to the event itself.
Throughout 2024, we helped build a year-round content program, with coverage at SXSW in Austin and Gathering Presents in Dallas. Video and photography brought those experiences to a wider audience and gave the marketing team fresh material beyond the annual festival.
That work continued into 2025 through event coverage, partner content, and ongoing promotion. From the stage to the conversations around it, we captured the people and ideas that give The Gathering its character, then turned that footage into content with a purpose before, during, and after the event.
DELIVERABLES
EVENT COVERAGE:
Video and photography for The Gathering Festival 2025 and year-round activations across North America.
YEAR ROUND CONTENT CREATION:
Ongoing production and editing to support marketing, partnerships, and ticket sales.
BRAND ACTIVATION VIDEOS:
Content introducing new partnerships and Brand Hall of Fame inductees.
MARKETING SUPPORT:
Media planning and digital content for event promotion.
EVENT SALES:
Direct outreach, relationship building, group offers, ticket packages, and VIP sales.
FESTIVAL DELIVERABLES:
- Brand Hall of Fame videos
- Tony Hsieh Award Video
- Daily Recap Videos
- Aftermovie
- Speaker Session Videos
- Event Photography
Project Impact
Our work supported a record year for event sales and media engagement. A consistent content program kept The Gathering visible between events, while direct sales and partner support helped turn interest into attendance.
Heading into 2026, the event has a deeper content library and an established approach to reaching new audiences, bringing attendees back, and giving partners more ways to participate.
STORIES
TRANSFORMING
GREAT COMPANIES INTO
INSPIRATIONAL BRANDS.
CONTACT
