CONCEPT
Labeled worked with Mount Royal University to create video content for their new brand refresh, “Grow Beyond.” The project aimed to bring the university's rebrand to life through visual storytelling, showcasing the campus and its diverse departments.
CAPABILITIES
align
STRATEGIZE
CREATE
EXCECUTION
MRU was looking to return to the market with a new identity. Our job was to put it on screen through a story rooted in the people and places that make the university what it is. That meant capturing the energy of campus life while reflecting the standards and values behind the institution.
We filmed over three days across nearly 10 departments, with a full crew on site: Director, Director of Photography, Gaffer, and Hair & Makeup. Each location brought a different part of MRU’s community into the story. Detailed pre-production kept the crew moving, the schedule on track, and the creative direction consistent across the shoot.
DELIVERABLES
Long-form Commercial:
A brand video introducing MRU’s “Grow Beyond” message and showing what growth and opportunity look like at the university.
Micro Content:
Short edits for social media, web, and YouTube that carried the new brand across channels and reached more prospective students.
Project Impact:
The work brought MRU’s refreshed brand to prospective students and the wider community. The content ran in a major paid advertising campaign and continues to support the university’s marketing, giving future students a closer look at MRU and what it offers.
STORIES
TRANSFORMING
GREAT COMPANIES INTO
INSPIRATIONAL BRANDS.
CONTACT
