Calgary Police Discovery Centre

Project Type

Media Production

intro

The Calgary Police Discovery Centre is a Calgary-based educational centre focused on crime prevention, community policing, and police history. The centre provides interactive experiences for youth, families, and the community while inspiring learning and engagement through its programs.

client

Calgary Police Discovery Centre

links

Calgary Police Discovery Centre

Project Type

intro

client

Rebranding
Media Production
Marketing Strategy

The Calgary Police Discovery Centre is a Calgary-based educational centre focused on crime prevention, community policing, and police history. The centre provides interactive experiences for youth, families, and the community while inspiring learning and engagement through its programs.

Calgary Police Discovery Centre

Links

CONCEPT

After 30 years, CPDC needed a brand that reflected the full scope of its work. The Centre had grown beyond what the YouthLink name suggested, serving audiences from school groups to families and community leaders. Our job was to define that broader identity and carry it through the name, positioning, design, and public launch.

filming taking place of the interactive exhibits at the CPDC

CAPABILITIES

align

| Brand Discovery
| Market Research
| Stakeholder Consultation

STRATEGIZE

| Rebranding Strategy
| Content Strategy
| Messaging Development
| Marketing
| Communications Planning

CREATE

Logo Design
Brand Guidelines
Video Production
Content Production
Social Media Assets
Branded Materials
Building Wraps & Signage

| Brand Discovery
| Market Research
| Stakeholder Consultation

| Rebranding Strategy
| Content Strategy
| Messaging Development
| Marketing
| Communications Planning

Logo Design
Brand Guidelines
Video Production
Content Production
Social Media Assets
Branded Materials
Building Wraps & Signage

staging for an interview

overview of the filming of social media content, showing the Labeled team recording a calgary police officer

DELIVERABLES

Branded Materials:

Capstone Video:

A brand film introducing the Calgary Police Discovery Centre, its mission, and its place in the community.

Short-form Content:

12 edits for social media and digital channels to support the launch and keep the Centre’s story in circulation.

Marketing Support:

Rollout planning and content for internal and public communications, including social media, press releases, and community outreach.

EXCECUTION

We worked with CPDC from the first stakeholder conversations through to the public reveal. The process included:

Workshops, surveys, and interviews with community members and key stakeholders to guide the name and visual direction.

A new logo, colour palette, typography, and iconography, applied across branded materials, building wraps, and signage.

A marketing and communications plan that explained the change to staff, partners, and the public.

A coordinated rollout tied to the Centre’s 30th anniversary celebrations

We also produced a capstone video and 12 short-form pieces for social media, web, and community outreach. The content introduced the new identity through the Centre’s people, exhibits, and crime prevention work, giving audiences a closer look at what they could discover inside.

The labeled team staging a promotional video for interviews with Calgary Police Discovery Centre Staff

Project Impact

The new identity gave CPDC a clearer way to introduce itself to a wider audience while keeping youth crime prevention central to its story. The rollout brought the brand into public view through the anniversary reveal, new building signage, launch content, and grand reopening.

CPDC publicly credited Labeled with understanding the organization and helping it think bigger. Following the launch, the Centre saw an uptick in social followers and engagement. The brand and content now give its team a consistent way to promote programs, introduce exhibits, and invite more people through the doors.

The labeled team staging a promotional video for interviews with Calgary Police Discovery Centre Staff

STORIES

TRANSFORMING

GREAT COMPANIES INTO

INSPIRATIONAL BRANDS.

CONTACT