The Gathering is a three-day summit, secluded under the veil of the mountains in Banff, Alberta, Canada. Here, the world's leading brands and brand leaders collide for an intimate experience connecting the next generation of talent with titans of brand influence. Originating in 2014, The Gathering has had year-over-year success with its in-person connectivity, until 2021 when they were forced to pivot into an online environment. Returning back to its roots in 2022 led to some challenges to get momentum rolling again.

Labeled was brought on board to help create alignment under a new business development strategy, alongside an entire media overhaul which was the basis of a year-round rollout of content in 2024. With a record-breaking start to the first quarter of sales in 2024, The Gathering is on track for its biggest year to date.