Upon selling the rights to service and production of their patented shoring systems in Canada, Helilock was looking to rebrand their entire company for a relaunch in international markets. With its one-of-a-kind equipment, Helilock strives to reduce costs, environmental impacts, and to foster a safer work environment with their shoring.

Labeled was brought on board to rebuild the brand from the ground up, including a new name, logos, websites, trade show designs, and a new content rollout to establish some footing in the US markets. Current endeavors include B2B marketing, trade show presence, and future networking opportunities in the United States.