The MRU Cougars are providing a growing foundation for collegiate sports in Alberta with a remarkable roster of talent in their facility. In an attempt to bring more attention and energy to their 2023/2024 season, they had envisioned a powerful ad campaign to kick off the home openers for each of their respective teams.

Labeled was tasked to create eight different video assets to launch on game day and to be used in marketing material to raise awareness surrounding ticketing and viewing opportunities. The goal was to create a cohesive environment across this content while giving each respective sport its own flair.